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Research papers

Effective prioritisation of things gone wrong for maximising satisfaction improvement

This paper describes the limitations of current quality tracking measurements and reporting in effectively differentiating vehicle quality using a tally of incidence of Things Gone Wrong (TGW).The authors propose a new framework for measuring and...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Dennis Pietrowski, Mike Harper, Bharath Vijayendra
Company: RDA Group, INC
March 1, 2004
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Citation

Pietrowski, Harper and Vijayendra (2004a, March 01). Effective prioritisation of things gone wrong for maximising satisfaction improvement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effective-prioritisation-of-things-gone-wrong-for-maximising-satisfaction-improvement